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Being the social person that I am, I was an early adopter of Facebook. What could be better than catching up on the goings on of my friends and family, while sitting in my home office, drinking coffee, in my pajamas? I mean, what kind of GENIUS thought this one up? After seeing the movie “The Social Network”, I learned that this genius is actually NOT very social, in fact, he has sat around his dorm room drinking coffee in his PJs pretty much his whole life, or at least that part of his life spent at Harvard– without the opportunity to reach out to his “friends” by any other means than bellying up to the keg in the quad. And so, another problem solved by one who desperately needed to solve his own problem…Mark Zuckerberg never left his dorm room and is now a zillionaire.
I’ve come to appreciate, and by that I mean– shake my head and grumble under my breath–the widespread anxiety bordering on paranoia about Facebook. (FAD seemed a more catchy and ironic acronym than PFD) Some adults in my social circles believe that their children will never have a job other than flipping hamburgers because of their presence on Facebook. While this is just not the case, it is true that the NSA and CIA will find their posts if they should be on their recruitment list. It is also true that, during the college admissions process, your kids should consider that their wall could end up in an admissions officer’s inbasket. So if these are potential landmines that you’d like your kids to avoid, your best bet is to be on FB so that you can KNOWLEDGEABLY become a trusted advisor to your kids.
By assuming that FB is evil, aren’t we acting just a wee bit like our parents who thought we were all going to hell in a handbasket because we listened to Pink Floyd? Without the benefit of noise cancelling headphones no less? We turned out OK. In most cases anyway. Maybe not my brother. I’m pretty sure his ears are still ringing.
I love Facebook. And yet, there are people on FB who I enjoy and people I avoid–just as there are people who I gravitate toward or avoid at a party. Which leads me to my favorite metaphor for Facebook–a virtual party. By using the same social grace that you either do, or know you SHOULD do, at a party–you too can enjoy and benefit from Facebook participation. Here’s 12 easy steps to overcoming Facebook Anxiety Disorder:
#1 Join FB, and create your profile. Spend the first few weeks surveying the landscape. Those of us who are a bit reticent about parties spend the first few minutes learning who’s there and what is being talked about. (Hopefully, in both cases, it’s not you, but at least, now you will know) Just join. You don’t need to post, just listen and learn.
#2 Accept friend requests only from people who a.) you know, and b.) don’t live under your roof. Eventually, when your now 16-year-old cranky adolescent moves out of the house, you can friend her if FB still exists and the technology isn’t there to network communicate telepathically.
#3. Read updates, and walls. Learn what is important to your friends–and what you are missing by not previously being on FB. You will find out some things that you wish you had known in a more timely fashion–”Matt Damon and Jimmy Tindle made an appearance at Joey’s graduation party!”—see? you shoulda gone, rather than sit on your couch watching House reruns. Many “insiders” will post information on FB before they will show anything to the public–so, if you want to be ”in” on the new Farm Dinners schedule for Smolak Farm, ya better get yourself a FB account. Or at least Twitter. But that’s whole different blog post.
#4. Join the conversation. Think: PARTY.
i.e., not WORK: At a neighborhood get together, would you put your company’s new product in front of your friends’ faces and extol its benefits? Hopefully not. And don’t do it on FB either. Keep those business cards in your pocket at the FB party.
Be Discrete:no pictures of you and your “best” friends at a celebration… Hello? Where are the rest of your friends??? I know. Reading about an event they weren’t invited to!
Be Upbeat: Remember Debbie Downer on SNL. Hilarious! But DD Doppelganger on FB are not so funny. You needn’t remind your friends that a recent government study declared playgrounds an unsafe place for children. And, by the way, when you were a kid, didnt’t the kids with caste on their arm from falling off the monkey bars get special treatment? I was a little annoyed by the fact that I could fall off multiple times and never broke anything except my glasses. Which was on purpose. I hated my glasses.
#5 Be interesting and interested: Here is what happens to me a lot and I am sure to you: I force myself to go to a party, after just finishing a punishing week of exhausting work, (when its everything I can do to resist a movie at home with my dogs curled up next to me), and someone starts in with the itinerary of their last cultural trip through Turkey. In another venue, another mood, and another life, this might be very interesting. But not where I, or most people on a Friday night, are coming from. Remember when Peanuts finally came to TV from the beloved comic strip and all the grown up voices were made by an Oboe? (or was it a French horn?) That’s how I imagine those voices…wha wha wha….cathedral…market…wha wha wha.. Well, same on FB. Don’t be a bore or a boor. If you are, you will be tuned out. Wha, wha, wha.
Be relevant. If people are talking about the dams coming down in Andover, then listen and chime in if you have something to say that will improve everyone’s understanding of the issue. Or share a link to a great article. Or a picture you took of people kayaking on the Mill Pond with the caption, “Will there be more or less of this if they take the dams down?” An open-ended, relevant question is a great way to develop a following on FB.
#6 Don’t be a Bragabond. Travel stories can be interesting! Travel stories can be funny! Travel stories can be informative! Make sure your points are at least one of those, and preferably all. Otherwise, travel can be a thinly veiled outlet for one upsmanship. A picture of you and your beloved outside the George V in Paris with “Our family on our most recent trip to Paris” can be both dull and braggy. You might as well say, “So glad Jimmy cashed out after that IPO “. And enough already with the beautiful, smiling family all throwing coins over their shoulders simultaneously into the Trevi Fountain. Wish there was a cliche alert button on FB. Offer some interesting anecdote/experience based travel tip– “worst bathrooms in Paris at the Notre Dame. Just don’t.” (and that is a seriously good tip. Never, ever use them.) or “If in Lyon, make sure to visit Chateau du Delicious Wine in the Loire Valley. The best Cote du Rhone ever!”. Rule of thumb–no more than one travel related post a month. I break this rule all the time, but do so only when and if I think I’ve got something people might find interesting and/or funny, and, of course, if I’ve had the good fortune to travel more than once a month. I broke many rules, too many to even count, by posting a picture of my husband “working” at a cottage in Menemsha, via a 100 ft long extension cord to a patio table next to another cottage that had cable, but was locked. He was constantly harassed by catbirds; who he neutralized by spraying with Windex. (his co-workers thought his phone was broken–”There’s this funny screeching noise coming from your phone!”) I mean, what is NOT funny about that? Apparantly his co-workers found alot about it not funny.
#7 Don’t be a stuffy old f___ (rhymes with tart) . You can converse with people of any age as long as you respect and show genuine interest in their lives. My mother always said that the best parties were those with a lot of diverse people, of all ages. She was right. (I have a 90 something friend who is always on my guest list. She’s one of the most interesting people I know) It’s yet another party principle that works on FB. (I bet you are getting the idea now) So, here’s a quiz:
When your neighbor’s 19-year-old daughter–who trusted you enough to”friend” you on FB–updates with “really hung over, wish I hadn’t done that last round of Tequila shots”, do you respond:
A. Do your parents know about this? (and then you go and tell her parents.)
B. Oh Honey! So sorry! Take some Advil and drink lots of water.
C. LOL! I know what you mean! I drank too much last night too. Wicked hangovah.
D. Hey next time you are in town, let’s do Margaritas with your Mom!
Answer: NONE OF THE ABOVE
An appropriate response is….queue the crickets…no response. It’s perfectly OK, and she probably forgot that you would see that post anyway. And don’t be a tattle tale. This is not a “it takes a village” moment.
#7 Choose your friends and choose to not be a friend anymore. I have friended many people who I have later “ignored” or worse, unfriended. You have to do this if they are posting irresponsible stuff on your wall or over promoting their business. If I know the person well enough, and care enough about their reputation, I will explain my actions face to face without criticizing them. “Bill, I really don’t care if you did or you didn’t have sex with that woman, but it makes me uncomfortable to see that on my wall.” (Please do not read too much into this example, OK? Let me be clear–I.am.NOT.Facebook friends.with.that.man. )
I am lucky to have many younger Facebook friends. I very much value their friendship, and make a point to call upon them when they may have insights or information that I don’t. We got excellent fashion advice by consulting a 21-year-old in Manhattan. (Ok I also told him to go to bed, as it was 1:30 AM when he answered my question) . And let me just say… you are not going to find out about the latest and greatest food truck in Boston from anyone other than a Boston college student. And Boston college students don’t think to pick up the phone and call their mother’s closest friends when they spot the Roxie Truck at Cleveland Circle. Or Mark Wahlberg at Fenway Park.
#8 Now that we have completed steps 1-7, and are becoming more advanced, it might be time to try ”Groups”. Start one! We have a family Facebook group, which functions as a virtual chat for decisions, such as “What should we get for Grandma for her birthday?”, or, “Where shall we have the next family reunion?” If like me, you married into a large family, this is the best way to keep up with the pace of new entries and exits. (Let’s see…. Karen is married to Lester and they have Duncan, Kerry, and Tim. Tim just started Law School and Kerry broke up with her boyfriend. OK, I’m ready for the family reunion!) .
#9 The next level of FB, and the one I know you’ve all been waiting for, is PROMOTING YOUR BUSINESS. This is done ONLY with FB “Pages”. (Many of you are not following this rule of etiquette and you know who you are. Please stop plugging your business on your wall.) And, please, please, please, don’t ask me to “Like” your business page if I have no reason to use your business. No, I don’t “like” Bald Eagle Arms Dealers. There are many ways to involve your customers or potential customers by engaging them on FB. FB itself has very good info on that.
#10 Surrender to a higher power. (Mark Zuckerberg in this case) You can no more control every little thing said on FB than you can control that which is said in any other venue. Give it up once and for all. Abandon the pretext that you actually were ever in control. . FB is great occupational therapy.
#11 Make amends to those you offend. It happens. Not intentionally. Not often. But it does. And there’s no one to take your keys away before you drive that truck right into the wall of embarrassment and shame. So, if after a couple of glasses of wine, you decide to post on your best friend’s wall that you think that having his face done was the best ever decision, you better call him in the morning, AFTER you have removed the post. And here’s the good news. Stuff on FB CAN be removed. If someone posts an unflattering picture of you without “tagging” you (alerting you), then tell him to take it down. If you are tagged, remove it yourself. And, PLEASE don’t post pictures of others without tagging them. If they are not on FB, then you probably shouldn’t post it at all.
#12 Enjoy! It’s fun! It’s informative! It helps build relationships! It helps organize groups! And yes, it can help your business if you follow the rules and etiquette.
And here’s a dirty little secret that I’ve saved for last, because anyone under the age of 25 lost interest in this blog post already and is planning to exit FB for Google+: Your kids are winning control of Social media and the web. FB is a great opportunity to show confidence and comfort with Social Media, gain insight into the lives of your kids and their peers, and thus deepen your role as trusted advisor to those you care about most.
Hey, friend me, ok?
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